We Need More Listening
The title is a quote by Steve Hayden, vice chairman and chief creative officer of Ogilvy & Mather Worldwide. I pulled it from this Wall Street Journal article that is titled Minding the Blog Is the Next Big Thing In Managing Brand. Ogilvy is partnering with Technorati, a firm that bills itself as the recognized authority on what’s happening on the World Live Web, right now
The basic concept is that organizations should be tracking user created content, much of it within blogs, that reference your firm and your products. It also is an explicit recognization of the power of blogs to move markets.
This site is powered by blogging software. I provide support for nineteen websites in Springfield, MO and the Ozarks region that are all blog driven. The best example is a soccer website I established in April 2005 that is approaching it’s second birthday. I listen in the same way Ogilvy will be doing to track internet story ideas using automated tools that are freely available for the saavy user. Using these tools and reaching out to the soccer community in the region has increased traffic to over 30,000 unique visitors between February 2006 and today according to Google Analytics. Another free tool I use.
Your business can utilize a blog to establish a brand identity on the internet. Contact me to find out how simple it can be.
